LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television models, relying on fixed air times via satellite. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and streamin